5 Reasons Why You Should Monitor Your Company Website

A company website is an essential tool for any business. It's where you make sales and interact with your customers the most. Letting it slip through the cracks can be devastating to a business. The Hudson Area Chamber of Commerce & Tourism Bureau invites you to consider these reasons why you should monitor your website and keep tabs on performance.

1. You're Able To Take Action Should It Crash

Research shows that some of the most common reasons for a website to crash include expired domains, Google blacklisting, coding issues, traffic surges, and malicious attacks. Each of these reasons has a specific solution, and every second your business webpage is down could potentially result in money lost for the company. With a strong monitoring schedule, you can catch these issues before they arise. That way you limit the damage and get the website up and running again before anyone even notices.

2. You're Better Able To Protect Customers From a Breach

If one of the most common reasons for a webpage to crash is malicious attacks, you can assume that your customer's information could be compromised in a breach. One of the best ways to protect consumers is to use PDF files to store data. They are easily encrypted with strong password protection, which allows you to monitor who can access the information. Additionally, PDF files can be locked so that no one without authorization can get in and make changes, including updating the password without permission. If you need to edit PDF documents and share them, you can do that online through a secure editor, then simply download it and share.

3. You'll Know How Your Products Perform

Part of monitoring your website is seeing how your products perform. According to KPI, some performance metrics you should consider include how long customers stay on the website, which speaks to the value of your content, and how many unique visitors you get, which shows how well you're attracting new customers to your page. This information will help you better understand how well your website is performing and where you can make adjustments to get more people to visit, stay longer, and make purchases.

4. You Stay Up-to-Date With Branding

Branding is a significant element of how a business performs. Your reputation alone can significantly impact how consumers see your business. If your website looks out-of-date or isn't keeping up with the branding changes your competitors are making, it can damage your online performance. For example, part of monitoring your online presence includes monitoring how your competitors are doing. If other businesses are making grand statements about sustainability, your brand should consider those changes as well. To stay one step above them, you should be transparent about the changes you are making to be more sustainable. 

5. You Can Improve the User Experience

Monitoring your website also means looking at it from a user perspective. Do you feel like the experience is easy? Were you able to find exactly what the company has to offer from the very first pay? Think about what you can do to make the process simpler. For example, do you have an efficient way for customers to ask questions and receive immediate answers? BrandTheory suggests that a chatbot could be the answer. Not only can they address questions any time of the day, they can also help collect lead data quickly and easily.

Use Data to Stay Ahead

Monitoring your business’s data can feel tedious, but it’s a crucial step in staying relevant and successful. Now that you have these tools, you can keep an eye on your business and what it needs to improve. Your online presence is absolutely essential to success, so continue to monitor your website as part of your daily operations.